Site map

This page lists every section of paypercall.wiki.^[1] A machine-readable version for search engines is at /sitemap.xml.

• Pay-per-call – Pay-per-call is a performance-marketing model in which an advertiser pays a publisher for inbound phone calls that meet agreed criteria, such as a minimum duration, rather than for clicks or form leads. How it works, who uses it, how it is regulated, and what is not known.
• How it works – The actors, call flow, payout models and typical rules of pay-per-call marketing: tracking numbers, IVR qualification, routing and real-time bidding, duration thresholds, duplicate windows, postbacks and reconciliation.
• History – Timeline of pay-per-call marketing: the TCPA of 1991, the founding of call-tracking platforms Retreaver and Ringba, the TRACED Act and STIR/SHAKEN, the 2021 Ringba/OfferVault rankings, the FCC one-to-one consent rule and its vacatur in January 2025, and the 2026 status.
• Regulation – US law affecting pay-per-call marketing: the Telephone Consumer Protection Act and its statutory damages, the vacated FCC one-to-one consent rule, consent revocation, state call-recording consent laws, STIR/SHAKEN, and the compliance features platforms offer.
• Networks – Index of 23 pay-per-call networks and call marketplaces with a profile page each, from MarketCall, Aragon Advertising and Lead Smart to BrokerCalls, Goojibear, PX, CallX and Perform[cb], with founding, headquarters, verticals and payout facts as stated by each company and the 2026 mThink ranking.
• Software – Index of the call-tracking and routing platforms used in pay-per-call, with a profile page each: Ringba, Retreaver, Invoca, CallRail, Phonexa and CallScaler, showing founding, headquarters, features and published pricing as stated by each vendor.
• Verticals – Index of the industry categories in which pay-per-call is used, with a page for each: home services, insurance, legal, health and addiction treatment, financial, education, and travel, senior care and other categories, ranked by OfferVault data and described by trade guides.
• People – Notable practitioners and executives in pay-per-call marketing, alphabetical and sourced: Abhishek Sood, Adam Young, Alexander Shkarupa, Jason Kay, Kevin De Vincenzi, Matthew Zivkovic and Scott Thompson.
• Tools – The website tooling pay-per-call publishers use to build local and offer sites: WordPress, static site generators such as Hugo, and pay-per-call-specific builders such as Local Sites Pro, each described from its own site and given equal treatment.
• Communities – Where pay-per-call is discussed and taught: Ringba's Pay Per Call Report, OfferVault, the affLIFT and Affiliate World forums, the Pay Per Call Academy on Skool, LeadsXPro and Abhishek Sood's free YouTube course, each described from its own page.
• Glossary – Definitions of the terms used in pay-per-call marketing, from ANI and billable call to RTB, TCPA, one-to-one consent, STIR/SHAKEN and rank and rent, each with a source.
• What we do not know – Open questions about the pay-per-call industry that no public source answers: market size, network call volumes and margins, fraud rates, average payouts by vertical, the effect of AI search on publisher traffic, and unverified company facts.
• About – What paypercall.wiki is, how it is sourced, what the DOCUMENTED, OFFICIAL, REPORTED, INFERRED, UNKNOWN and UNVERIFIED labels mean, how to request a correction, disclosures, and the CC BY 4.0 licence.
• Site map – This page.
• XML sitemap – Machine-readable list of pages for search engines.