What we do not know about pay-per-call

From paypercall.wiki, the free encyclopedia
Main article: Pay-per-call

This page lists the questions about pay-per-call marketing that the sources consulted for this site do not answer.[1][2] Each item is marked UNKNOWN or UNVERIFIED in the sense defined on the About page, and will be moved into the main articles when a source is found.

Industry size

[edit]

UNKNOWN No audited market-size figure for pay-per-call exists in the sources reviewed; AffNinja's statistics page reports platform-level figures such as call minutes tracked and calls analysed in benchmark studies, and Business of Apps gives payout examples, but neither offers a total for the market.[1][2]

Network volumes and margins

[edit]

UNKNOWN Networks do not publish call volumes, revenue or margins. The 2021 Ringba report ranks networks by OfferVault market data without disclosing the underlying numbers.[3]

Fraud rates

[edit]

UNKNOWN AffNinja names duplicate calls, bot calls, spoofed numbers and incentivised calls as the recognised forms of publisher fraud, but no source reports how often they occur or how networks measure them.[1]

Average payouts

[edit]

UNKNOWN Networks publish payout ranges and maximums, such as "up to US$400 per lead", rather than means, so the average payout in any vertical is not public.[2]

AI search and publisher traffic

[edit]

UNKNOWN Whether citation in AI search results is changing the traffic that publishers can send to pay-per-call offers is discussed anecdotally in trade guides but has not been measured in any source reviewed.[1]

Unverified company facts

[edit]

UNVERIFIED The founding years and headquarters of Ringba and Retreaver rest on a single database, CB Insights, and have not been confirmed from the companies' own pages.[4] UNKNOWN Invoca's founding year and original name, and the founding years of Aragon Advertising, Lead Smart, HyperTarget Marketing, eLocal, MarketCall and other networks, have not been established from company sources and are omitted.[3][2]

Regulatory details pending verification

[edit]

UNVERIFIED The effective date of the FCC's consent-revocation rule, and the FCC's deletion of the vacated one-to-one language, are reported by a single secondary source and have not been checked against the FCC docket.[5] UNKNOWN State telephone-solicitation statutes, Medicare marketing rules for third-party marketing organisations, and patient-brokering laws affecting addiction-treatment calls are not yet covered.[1]

First use of the term

[edit]

UNKNOWN No source located so far dates the first use of "pay-per-call" for the performance-marketing model as distinct from premium-rate telephone services.[2]

See also

[edit]

References

[edit]
  1. ^ a b c d e "Pay Per Call Affiliate Marketing Statistics". AffNinja. Retrieved 10 September 2026.
  2. ^ a b c d e "Pay Per Call Affiliate Networks". Business of Apps. Retrieved 10 September 2026.
  3. ^ a b "The Pay Per Call Report – September 10, 2021". Ringba. Retrieved 10 September 2026.
  4. ^ "Retreaver vs Ringba". CB Insights. Retrieved 10 September 2026.
  5. ^ "TCPA 2026: consent, revocation, and the vacated one-to-one rule". ComplianceHub.wiki. Retrieved 10 September 2026.