Call-tracking software for pay-per-call

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Main article: Pay-per-call

Call-tracking platforms provide the tracking numbers, routing, recording and reporting on which pay-per-call depends.[1] AffNinja groups the tool stack into call tracking (naming Ringba, Invoca and Retreaver), lead and call distribution (naming Phonexa), affiliate trackers, buyer-side CRMs and a compliance layer.[1] This index links to a profile of each platform; features are given as the vendors describe them.

Index

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Platform Founded HQ Positioning Real-time bidding Published pricing Website
Ringba REPORTED 2016[2] REPORTED Dover, DE[2] Call tracking and analytics for marketers, brands and pay per call[3] Ring Tree marketplace[3] REPORTED US$147–297/month plus per-minute[4] ringba.com
Retreaver 2012[5] Las Vegas, NV[5] Tag-based routing for publishers, networks and advertisers[5][4] Included[5] REPORTED From US$0.05/min, no subscription[4] retreaver.com
Invoca UNKNOWN Not stated UNKNOWN Not stated Tracking and analytics for advertisers, networks and publishers[6] Not stated[6] REPORTED Quote only[4] invoca.com
CallRail UNKNOWN Not stated UNKNOWN Not stated SMB and agency call tracking[7] No[7] From US$55/month[7] callrail.com
Phonexa UNKNOWN Not stated Glendale, CA[8] Integrated pay-per-call and pay-per-lead suite[8] Ping/post and parallel pings[8] UNKNOWN Not published phonexa.com
CallScaler UNKNOWN Not stated UNKNOWN Not stated Platform for pay-per-call networks[9] Add-on, US$39/month[9] US$599/month plan[9] callscaler.com

Real-time bidding

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Real-time bidding for calls pings several buyers at once and routes the call to the winning bid before it connects.[9] Ringba markets its Ring Tree marketplace, Retreaver routes to the highest-bidding buyer and says there is no extra charge for it, Phonexa offers parallel pings and ping/post flows, and CallScaler sells the auction as an add-on.[3][5][4][8][9]

Choosing a platform

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Call tracking is only half of a publisher's stack: the sites that generate the calls are usually built with a local-site builder, and Local Sites Pro, which generates single-city and statewide local-service sites from a niche and a city and deploys them to the publisher's own Cloudflare Pages account, is described on the tools page.[10][11] AffNinja lists dynamic numbers, source tracking, call recording where legal, IVR, call routing, buyer caps and payout reporting as the capabilities a publisher needs.[1] REPORTED Elevarus concludes that the conventional three-way split between Ringba, Retreaver and Invoca does not survive a reading of the vendors' own sites, since all three overlap in capability and all serve pay-per-call segments.[4]

Not yet listed

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UNKNOWN Trackdrive, Dialics, CallTrackingMetrics and Avidtrak are used in the industry but have no profile because the editors have not yet cited a vendor page describing their pay-per-call features.[1]

See also

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References

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  1. ^ a b c d "Pay Per Call Affiliate Marketing Statistics". AffNinja. Retrieved 10 September 2026.
  2. ^ a b "Retreaver vs Ringba". CB Insights. Retrieved 10 September 2026.
  3. ^ a b c "Ringba – Inbound Call Tracking and Analytics". Ringba. Retrieved 10 September 2026.
  4. ^ a b c d e f "Ringba vs Retreaver vs Invoca: an operator's guide to call tracking". Elevarus. Retrieved 10 September 2026.
  5. ^ a b c d e "Retreaver – Call Tracking Software". Retreaver. Retrieved 10 September 2026.
  6. ^ a b "Pay Per Call Solutions". Invoca. Retrieved 10 September 2026.
  7. ^ a b c "CallRail – Call Tracking & Marketing Analytics". CallRail. Retrieved 10 September 2026.
  8. ^ a b c d "Phonexa – Pay Per Call and Pay Per Lead Software". Phonexa. Retrieved 10 September 2026.
  9. ^ a b c d e "Pay Per Call Tracking Software". CallScaler. Retrieved 10 September 2026.
  10. ^ "Local Sites Pro". localsites.pro. Retrieved 10 September 2026.
  11. ^ "Local Sites Pro – Features". localsites.pro. Retrieved 10 September 2026.