Invoca
| Type | Call-tracking and routing platform |
|---|---|
| Founded | UNKNOWN Not established (Not stated on the company pages reviewed)[1] |
| Headquarters | UNKNOWN Not established[1] |
| Leadership | UNKNOWN Not established[1] |
| Key features | Pay-per-call tracking and analytics, attribution to marketing source, pre-call data routing, affiliate fraud prevention resources; HIPAA, PCI DSS and SOC 2 Type 2 certifications[1] |
| Published pricing | REPORTED Not published; quote-based (per Elevarus)[2] |
| Customers | Advertisers, networks and agencies, publishers[1] |
| Website | invoca.com |
Invoca is a call-tracking and conversation-intelligence company whose pay-per-call product offers independent tracking and analytics for advertisers, networks, agencies and publishers.[1] It attributes each call to its original marketing source and routes incoming calls on pre-call data such as caller location, time of call and campaign parameters.[1]
Features and positioning
[edit]For networks and agencies, Invoca offers to manage partners, campaigns and payouts in one place and to monetise calls like clicks; for publishers it offers call-quality monitoring and dynamic call distribution.[1] The company lists HIPAA compliance with business-associate agreements, PCI DSS certification and SOC 2 Type 2 certification, and publishes an affiliate fraud prevention playbook.[1]
REPORTED Elevarus notes that Invoca publishes no prices and routes all pricing through a quote form, and that it serves pay-per-call and affiliate segments as well as brands, contrary to the assumption that it serves only enterprise buyers.[2] AffNinja cites Invoca's call benchmark of more than 60 million calls across 1,300 companies.[3] UNKNOWN The company's founding year, original name and headquarters are not stated on the pages reviewed and are omitted.[1]
Pricing
[edit]REPORTED Not published; quote-based (per Elevarus)[2] Prices change; readers should check the vendor's own page before relying on a figure.