Service Direct
| Type | Pay-per-call network |
|---|---|
| Founded | 2006[1] |
| Headquarters | UNKNOWN Not established (Not stated on the homepage)[1] |
| Primary verticals | Home services: appliance repair, electrical, HVAC, locksmith, mold removal, pest control, plumbing, roofing, towing, water damage restoration[1] |
| Payout model | Buyers set their own cost per lead for exclusive phone leads; publishers paid through an affiliate programme[1] |
| Tracking platform used | Own marketplace; ping/post and static DID integrations for affiliates[1] |
| Publisher requirements | Affiliate programme with ping/post or static DID integration; other terms not published[1] |
| Website | servicedirect.com |
Service Direct operates a pay-per-call lead marketplace, founded in 2006, that connects local service businesses with customers by phone.[1] Contractors set the cost per lead they are willing to pay, receive exclusive phone leads, pay only for valid calls, and can adjust their price at any time, with no set-up fees or contracts.[1]
What the sources say
[edit]The company states that it has delivered more than 2.4 million call leads and generated more than US$950 million in revenue for its clients.[1] On the supply side it runs a pay-per-lead affiliate programme for publishers and call sellers, with ping/post and static DID integration options.[1]
Because the buyer sets the price, Service Direct functions as a buyer-side marketplace as well as a network, and is grouped with buyer-side lead marketplaces on the home services page.[1]
Publisher requirements
[edit]Affiliate programme with ping/post or static DID integration; other terms not published[1] Publishers apply through the network's own page: servicedirect.com.[1] This site carries no referral link for this network; see the disclosures.